Earlier this year Williams Sonoma introduced an updated look for several of their private brand products a Paella Mix and an innovative wine-inspired pan sauce range. The new designs were created by San Francisco based design agency Pavement. The motif for the Paella mix was inspired by Spanish tiles and included mussel shapes, which create an authentic yet modern look for this classic Valencian dish. Executed on a kraft paper bag with a gold foiled label, the finished gives the product an understated sophistication.
About The Author
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a consultant and author who started his retail career building brands at Food Lion and Lowe’s Home Improvement. He has consulted with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
September 17, 2020
October 11, 2020
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