Walmart continues to stretch its NBE private label Great Value to include innovative and fun products that shift the brand from mere equivalence to differentiation. Great Value now includes more than a dozen Pumpkin Spice and seasonal products.

But the retailer did not stop there – they have introduced Great Value Orange Glitter Halloween Syrup which the Walmart website describes this way.

This Halloween make an “unboo-lievable” breakfast with Gr Halloween Syrup. Made with edible glitter, this orange syrup is just what you need to go with our Great Value Halloween Sprinkle Pancake and Waffle Mix. With 12 servings per bottle, there’s plenty for everyone to enjoy a spooky breakfast. Add some delicious sparkle to your breakfast with Great Value Orange Glitter Halloween Syrup.