Since introducing the Winemakers Selection private brand to Walmart customers in 2018, the retailer has continued to identify new ways to bring shoppers new offerings as they explore the collection. Last year, Walmart exclusively relaunched the Winemakers Selection Classic Series, which featured a streamlined Vertex Award winning brand identity and popular varietals.
In a post on Walmart’s official blog Jason Fremstad, Vice President, Adult Beverage, Walmart discussed the launch, “Over the past year, we’ve noticed our customers have been more interested in exploring premium wines but wanting to try them at an accessible price point without sacrificing quality. That’s why today I’m thrilled to share that Walmart is exclusively launching the latest addition to the Winemakers Selection label: Winemakers Selection Reserve Series.”
The new Reserve Series collection will feature five new premium wine varietals from some of the world’s prominent growing regions for a suggested retail price of $10 a bottle. The varietals include Argentinian Malbec, Italian Pinot Grigio, French Rosé, Californian Cabernet Sauvignon, and New Zealand Sauvignon Blanc.
The Reserve Series features wines that radiate the characteristics that made their regions famous. Shoppers can explore Italy’s delle Venezie region with a light and refreshing Pinot Grigio or visit the Andes Mountains in Mendoza, Argentina with a velvety and full-bodied Malbec – so they can take an adventure around the world, without a passport.