Walmart and TikTok announced today they are partnering on the first pilot test of a new shoppable product experience on TikTok. During a Walmart Livestream, TikTok users will be able to shop from Walmart fashion products in a pilot of TikTok’s new “shoppable product.”
So, what does this mean for Walmart shoppers? During a Walmart Livestream, the TikTok community can shop for Walmart fashion items featured in content from some of the app’s most popular creators without leaving the platform. This first-of-its-kind Livestream shopping experience will take place this Friday, Dec. 18 at 8 p.m. EST on the Walmart profile page on TikTok. That’s when 10 TikTok creators, including Michael Le (@justmaiko), who is loved for his creative dances and is one of TikTok’s most-followed users with nearly 43 million followers, and other creators on the rise will come together for a one-hour shoppable variety show, called the “Holiday Shop-Along Spectacular.”
“We’re constantly looking for ways to innovate the shopping experience for our customers,” said Walmart’s U.S. Chief Marketing Officer William White in an announcement. “We’re moving faster than ever to find new and improved ways to better serve our customers and meet them where they are. We created this event for, about, and by our community, reflecting the lives, passions and styles of a diverse set of creators so everyone watching will feel represented, no matter who they are or how they outfit their closet,” he added.
During this special event, these TikTok creators will reveal their favorite Walmart fashion finds in a way that’s uniquely their own – whether that’s an inside look at their closet, a living room runway show or a fashion-forward dance-off. The show will be built around the fun of fashion, as these creators unwrap different styles and try on looks that can be found at Walmart. We are showcasing a mix of national brands, like Champion, Jordache, Kendall + Kylie, and some of our own private brands, including Walmart Private Brand Free Assembly, Scoop, and Sofia Jeans. It promises to be a fun and interactive event, and because it’s TikTok, we’ll have a whole bunch of creative surprises up our sleeve.