Walmart has been hard at work expanding its fashion assortment to offer customers quality, on-trend and accessible style at an incredible value.
The retailer has launched and grown private brands, like Time and True, Terra & Sky, Wonder Nation and George. They have developed and launched exclusive partnerships and collaborations like ELOQUII Elements, Free Assembly, Scoop and Sofia Jeans by Sofia Vergara.
Just in time for back to school, Denise Incandela, EVP of Apparel and Private Brands, Walmart U.S. announced another new fashion brand that’s joining Walmart. Starting July 15, Justice, the tween fashion brand is bringing its signature line of fresh, trend-inspired designs to 2,400 Walmart stores and Walmart.com.
The branding and intellectual property of Justice were acquired by Bluestar Alliance for approximately $90 million after owner Ascena filed for bankruptcy in 2020. This new licensing and distribution deal breaths life into the brand
Last year, the pandemic impacted many families’ traditional back-to-school shopping experience. As parents and kids alike plan for getting back to school, Justice is dropping a new collection featuring more than 140 items across tween fashion, jewelry and accessories, bedding and bath, backpacks, stationery, and tech accessories. It’s the same designs and quality girls know and love, now more accessible than ever.
The range also includes athleisure separates, fashion leggings and graphic tees starting at $8, tie-dye sweatshirts and matching joggers starting at $13, and oversized hoodies starting at $18. The bedding sets, pillows, throws, and bathroom accessories ranging from $20-$40 are perfect for a stylish room refresh. New styles will be added seasonally, including shoes and pet accessories debuting in September.