Earlier this week Walgreens launched the No7 Beauty Company, a beauty business creating trusted, affordable beauty brands for every skin type, ethnicity, age, and texture. The new business launches with the Walgreens Boots portfolio of private brands, including No7, Liz Earle Beauty Company, Botanics, Soap & Glory, Sleek MakeUP, and YourGoodSkin.
Placing its leading insights into customer shopping behaviors at the heart of its strategy, No7 Beauty Company will develop products through world-class innovation and sustainable sourcing practices. Guided by a bold roadmap, it pledges to achieve the following three overarching sustainability goals by 2030:
- At least 50% of its global sales will come from healthier, more sustainable products and services
- Half of the overall impact of new products we place on the market compared to 2019
- Double the value we create for society, compared to 2019.
Over the last 86 years, empowering people to have a positive impact on the world around them has been a driver of No7 Beauty Company brands. Notable initiatives include the No7 ‘Unstoppable Together’ campaign; tackling hygiene poverty through Soap & Glory’s The Better Bathtime Initiative in partnership with The Hygiene Bank; and commitments to cruelty-free beauty industry.
To celebrate the launch, No7 Beauty Company also released its first-ever ‘Beautifully Informed’ report, which unearths insights into the evolving role that beauty brands play and why beauty matters; today’s beauty customer and their shopping behaviors; and tomorrow’s trends and drivers predicted to shape the industry.
The company’s position as part of Walgreens Boots Alliance, Inc. (WBA), a global leader in health and beauty products, will provide access to more than 100 million loyalty members worldwide, which will drive and optimize digital marketing and increasingly personalized solutions. No7 Beauty Company will also be positioned to develop omnichannel offerings with WBA retailers and other new and existing retail partners around the world through a direct-to-consumer model, .com sites, mobile apps and more, to provide customers with differentiated products and shopping experiences.
“The launch of No7 Beauty Company, a new consumer-packaged goods business within WBA, allows us to reinvent how we manage and drive further growth for our beauty portfolio”, says Annie Murphy, senior vice president, global chief commercial brands officer, International Retail. “No7 Beauty Company will use the combined strengths of our world-leading brands, our dynamic supply chain, and our unrivaled track record for product innovation.
“The launch of No7 Beauty Company will enable us to make our beloved and trusted brands accessible to even more customers round the world, as a force for good, underpinned by best-in-class global sourcing and accelerated levels of innovation” adds Mark Winter, managing director, No7 Beauty Company.