Velocity, The My [Private] Brand Conference, will respond to the global COVID crisis by transforming this year’s annual event into a unique virtual experience. The new format will expand the scope and reinvent the experience with unmatched opportunities for networking and business development.

This year’s Velocity will be repositioned as “Velocity Global: the My [Private] Brand VIRTUAL Conference,” once again bringing innovative experiences to attendees. However, this time it will be accomplished using an exciting virtual technology platform that widens the audience, increases insights, enhances networking, and boosts the ranks of exhibitors, said Christopher Durham, president of My Private Brand and founder of Velocity.

Supporting Private Brand Community

Velocity Global will be held August 4 to 5, 2020, the same dates already announced for Velocity. The format change was driven by pandemic-related challenges to in-person forums, but the result is the first truly global Private Brand event. Velocity Global will leverage technology to bring together the U.S. and international Private Brand communities during this transformational period. The new format will reduce attendee costs, including through lower admission fees and the absence of hotel and travel expenses.

“This isn’t just about changing a live event to a virtual one,” said Durham. “This approach will enable elements that weren’t previously possible, and will encourage the development of the global Private Brand community throughout the year.”

World-Class Speakers

Velocity Global will mix live and on-demand elements. The event will feature more than two dozen presenters, including retail senior executives and thought leaders. Speakers will include Private Brand leaders from Ahold Delhaize, IGA, Wakefern Food Corp., Boxed, CVS Health, Schnuck Markets and Sobeys. Look for additional speakers from around the world to be announced in the coming weeks. The format will enable audience Q&A, in-session live polls, and on-demand playback.

Expanded Exhibition

The virtual Innovation Expo will offer a valuable year-round sourcing tool for Private Brand retailers. The new format opens the expo to an unlimited number of exhibitors from North America and around the world. An Interactive Digital Directory will enable attendees to quickly find the exhibitors and sponsors most relevant to them. Attendees can easily request information from exhibiting companies, share contact info, and conduct 1-1 virtual video meetings.

Enhanced Networking

The ability to connect will be enhanced through 1:1 Virtual Video Meetings and the opportunity for pre-scheduled Video Group Conferences. Participants may use the Interactive Digital Directory of attendees, speakers, sponsors, and exhibitors to make new contacts and strengthen existing relationships.

Additional Tracks

For the first time the event will supplement the Velocity main stage with three additional on-demand presentation tracks, as follows:

  1. COVID-19 — Leading with Private Brand: The latest insights and thought leadership about the pandemic’s impact on Private Brand and implications for the future.
  2. Vertex Awards: Interviews and case studies from the winners of the 2020 Vertex Awards competition.
  3. Innovation Expo: Thought leadership, profiles and demos focused on Innovation Expo exhibitors.


The standard ticket cost for Velocity is $495. The early bird rate is $395, with an early bird deadline of midnight EST on Friday, June 12. Retailer attendees pay $95.


To sponsors or exhibit in the Innovation Expo email