Today I am excited to announce the next presentation for the 2020 Virtual edition of Velocity Global: the My Private Brand Conference taking place August 4-5, 2020. Paul Woodward, Senior Director, Solutions Management Group, Oracle will take the Velocity stage to present The Secrets to Developing Transparent Private Brands.

Paul pioneered and founded the first collaborative compliance lifecycle solution in the early 90’s which has gone onto to be the world’s leading application of its type. Over the past 20 years, Paul has worked and collaborated with many of the world’s leading grocery retailers, own brand manufacturers and service organizations to further develop standard solutions, practices and best of breed supply chain engagements. These solutions and practices are now widely used across Europe, North America and Australia for the end-to-end development, assessment and ongoing compliance management of over 750,000 products worth $60 billion per annum. Paul now leads Oracle’s global retail supply chain transparency, collaboration, product safety, and Blockchain initiatives.

The Secrets to Developing Transparent Private Brands

Today consumers rate Brand transparency, honesty, and responsibility as significant factors in their buying decision. This is now a fundamental ingredient in generating brand trust and image. Paul will reveal how the worlds leading private brands have incorporated transparency into their R&D process. 


All presentations from this year’s Velocity Global are now available on demand. If you could not attend, tickets are still available for purchase to gain access to this compelling content.