U.S. Nonwovens, a North American manufacturer of home and personal care products for the private label and branded markets, announced this week that it has rebranded as Radienz Living.
The company, which is headquartered in Melville, NY, operates with more than 1400 employees across nine locations in North America, and manufactures a broad portfolio of products in the home and personal care categories, including disinfecting and antibacterial wipes, facial cleansers, baby wipes, fabric care, and unit dose solutions for laundry and auto dish detergent market. Radienz Living is a supplier to major retailers like Walmart and Walgreens and to Fortune 500 and branded customers. Radienz Living also manufactures and nationally distributes laundry brands, such as Ajax and Final Touch, and cleaning wipes, such as Redi Wipes.
“The new Radienz Living brand identity is more than a name change, it’s a culture shift,” Radienz Living CEO Matt Stillings says. “We are proud of the work we have done as U.S. Nonwovens and view our rebranding not as an absolute departure from all that has been achieved under this name but rather as an exciting next step in our journey as a company. We look forward to this new era as Radienz Living and continuing to grow our company and portfolio of products under this new name.”
In 1995, U.S. Nonwovens was established as a manufacturer of dryer sheets. Since then, the company’s manufacturing volume has grown substantially, as Radienz Living now produces more than five million bottles, packs and canisters of home and personal care products each week. Through these superior in-house capabilities led by experienced teams of industry experts, the Radienz Living rebrand renews the company’s commitment to agility in innovation, trust and reliability, and sustainable creation, and aims to create customer partnerships made for life and reassure long-term clients of the brand’s intentions.
The Radienz Living rebrand also marks a corporate unification. In 2019, Wind Point Partners, a Chicago-based private equity firm, acquired a controlling interest in U.S. Nonwovens. Since then, Radienz Living has invested more than $25 million in doubling its disinfectant wipes capacity to aid in the COVID-19 crisis and in a new state-of-the-art manufacturing and distribution center in Pennsylvania. Later that same year, it acquired Soluble Packaging Solutions (SPS), which is North America’s largest independent manufacturer of unit dose packaging for dish, laundry and other categories.
With this rebrand, both U.S. Nonwovens and Soluble Packaging Solutions will unite under the Radienz Living name, a change that will allow for an expansion of the company’s private-label and branded laundry and dish unit dose offerings.
“We are excited about the initiative to reinforce the promise of U.S. Nonwovens and Soluble Packaging Solutions in the marketplace through their rebranding to Radienz Living,” Wind Point Partners Managing Director David Stott said. “This environment has proven the value of having a clear commitment to meeting customers’ needs in fresh and affordable ways in the growing areas of household and personal cleaning. The Radienz Living management team is doing great work to strengthen our delivery on that promise.”