Inspired by American and International BBQ traditions UK retailer Tesco has introduced its latest private brand Fire Pit. The new brand is designed to bring exciting new flavors from around the world to your grill.
About The Author
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a consultant and author who started his retail career building brands at Food Lion and Lowe’s Home Improvement. He has consulted with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
December 15, 2020
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