Team

Christopher Durham

Christopher Durham

President

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He leads the private brand, strategic consulting firm Folio28. Durham is an author, consultant, and retailer who built brands at Delhaize-owned Food Lion, and led strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published seven definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he debuted his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.

Laraine Durham

Laraine Durham

VP of Marketing & Events

Clay Ellis

Clay Ellis

Executive Director of Partnership Development

David Orgel

David Orgel

Contributing Editor

Fernando Cuis

Fernando Cuis

Director of Technology

Diahann Holder

Diahann Holder

Senior Event Manager

Jill Lutz

Jill Lutz

Project Manager

Kim Justen

Kim Justen

Senior Writer

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