Good & Gather, Target’s grocery private brand which launched in 2019 is jumping on the plant-based craze as it introduces Good & Gather Plant Based, a new range featuring plant-based creations like decadent non-dairy chocolate-flavored mousse dip, crispy chick’n tenders, savory buffalo-style cauliflower wings and more.

Rick Gomez, executive vice president and chief food and beverage officer, Target

New items like Good & Gather Plant Based dips and meat alternatives are already available, and other products like creamers and salad dressings will launch through fall — joining the hundreds of plant-alternative items already featured in Target’s curated selection of national and private national brands. With an assortment that includes over 2,000 products — featuring everything from pantry staples, sauces and fresh produce to dairy, meat, bread and hand-crafted meal essentials — Good & Gather is Target’s largest private brand. And now, with the addition of Good & Gather Plant Based, the retailer’s flagship food and beverage private brand (which generated over $2 billion in sales last year) continues to innovate

“Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer,” says Rick Gomez, executive vice president and chief food and beverage officer, Target. “Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we’re giving guests more of what they want and making it easy for them to discover the joy of food every day.”

Bring satisfying, plant-based goodness to breakfast, lunch, dinner and everything in between with more than 30 products, including new delectable dips, flavor-packed spreads and silky creamers that join existing Good & Gather plant-based guest favorites like meatless patties and almond milk. Plus, most items are under $5. Created by Target’s internal team of food scientists and recipe developers the assortment delivers tasty, satisfying staples and on-trend flavors, like the tangy, savory blend in our Everything Seasoned Cashew Dip & Spread and the smooth, rich notes featured in our naturally flavored Caramel Vanilla Almond milk Creamer.