Ready to treat yourself to something decadently sweet or savory? Target is once again expanding its grocery private brand portfolio with the launch of Favorite Day, their latest food and beverage brand is designed to help shoppers make time for delicious moments. The new brand will feature more than 700 high-quality, carefully crafted items across bakery, snacks, candy, premium ice cream, cake decorating supplies, beverage mixers, mocktails and more. Favorite Day will begin rolling out on April 5.

“We’re thrilled to build on Good & Gather’s success and the strength of Target’s food and beverage business by debuting our new owned brand, Favorite Day,” says Rick Gomez, executive vice president and chief food and beverage officer, Target. “Rooted in guest insights and developed by our talented Target team, Favorite Day is a sweet and savory addition that tastes amazing, makes life’s little moments of indulgence even sweeter and continues to differentiate Target’s owned brand portfolio.”

 Each of Target’s more than 45 private brands starts the same way: with a deep understanding of consumer needs, desires — and in this case, tastes. Good and Gather serves up great food made for real-life (think dairy, produce, ready-made pastas, meats and more), but according to Target their shoppers were craving sweet and savory treats for special moments, too. And it turns out there’s no food and beverage brand designed around celebration and indulgence that spans such a wide variety of categories. So, in Target style, they decided to make one from scratch.

The Target team of talented food scientists and developers got to work, crafting dairy-free frozen dessert bars, caramel macchiato trail mix, mini everything bagel croissants and so much more — while rigorously testing quality and taste to make sure each product captivates the senses and maximizes guests’ joy.

The result? A brand that includes two tasty product lines: Favorite Day Bakery, offering a delicious variety of assorted baked goods including cupcakes and breads; and Favorite Day Gourmet, a collection of decadent, high-quality sweets spanning ice cream, baked goods, etc. And everything’s under $15.

 Tantalize those taste buds
Target’s official blog “A Bullseye View” asked a few of our very own food scientists to dish on their favorite new products in the brand.