Target launched Good & Gather last September to give shoppers delicious, quality food without artificial flavors, synthetic colors, artificial sweeteners, and high fructose corn syrup. Just one year later, the private brand is now the retailers  No. 1-selling food brand, generating more than $1 billion in sales. And they are just getting started … read on for a look at the progress and a peek at all the goodness coming this fall (think 600 new items and a Good & Gather Signature premium range featuring elevated flavors and specialty ingredients). Yum!

“Food plays such an important role in our guests’ lives,” says Stephanie Lundquist, executive vice president and president, Food & Beverage, Target. “And now, as guests are eating and cooking at home—and appreciating good value—more than ever, Good & Gather’s delicious, high-quality assortment and affordable price continues to set Target apart, while helping our guests discover the joy of food every day. And they’re going to love what we’re serving up this fall.”

The brand first launched with 650 items, from dairy and produce to ready-made pastas and pantry staples, and has since grown to include fresh and plant-based meats, yogurt, sauces and dressings, oat milk and more. This fall, we’ll debut 600 more Good & Gather creations across almost every food category, bringing the total to nearly 2,000 items—and officially making Good & Gather Target’s largest owned brand.

Target’s team of talented food scientists and experts have been busy in our culinary lab, whipping up incredible creations like jalapeno avocado hummus, frozen zucchini spirals, bite-sized everything crackers, meatless burgers and so much more. And even better? Each recipe is made without artificial flavors and sweeteners, synthetic colors and high fructose corn syrup, must pass a rigorous taste test, and is backed by a money-back guarantee. Starting now and throughout the fall, shoppers will begin to see these new items pop up across our dairy, coffee, deli, bread and baking, snacks, produce, beverage, meal essentials, frozen and frozen seafood displays, with select items available on as well.

And if you’re dreaming of incredible pizzas, pastas and coffee that taste like they’re right out of a tiny Italian cafe, you need Good & Gather Signature in your life—and on your table. It’s a new range within the brand featuring 60 premium products, crafted with specialty ingredients and bursting with flavor. It’s hand-crafted quality and flavor, made to elevate your everyday meals.