Inspired by the ‘Gin Explosion’ int he United Kingdom and the ever-growing trend of mocktails. Asda wanted to create a private brand candy design that was fun feeling, bright, and trend-inspired that could resonate with a variety of audiences. Our result was a design created by OurCreative that combines a vibrant zesty color palette, with zingy photography and complimentary of its unique structure, allowing it to stand out against any other competing product.