Today I am excited to announce the next presentation for the 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference taking place August 4-5, 2020, and on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days. Seanna Rishor, Vice President of Private Label for Sobeys will present:

Private Brands a Recipe for Success

With over 20+ years of retail experience in both Canada and Australia, Seanna Rishor will share what’s required to build, sustain, and grow an optimal private brand strategy.  She will provide live examples of her failures and successes rebranding and renovating private brand portfolios.

Seanna Rishor is the Vice President of Private Label for Sobeys Inc.  She joined the team in November 2017.

Seanna started her career in Loblaws in 1999 in Regulatory Affairs for Loblaw Brands Limited and held roles of increasing responsibility in product development/innovation, strategic brand initiatives, and category management.

In 2014, Seanna moved to Australia to work at Coles where she was the Head of Product Development and Innovation – Private Label for both fresh and grocery. She returned to Canada in 2016 as the Senior Category Director for the Loblaw Market division, responsible for prepared foods.

She has a Bachelor in Physical and Health Education, and a BA, Health from Queen\’s University. She also has Bachelor of Applied Sciences in Food Science from Ryerson University.

Seanna is passionate about food product development, great product design, and superb branding.  She strives to build strategic relationships internally and externally; with suppliers and the merchandising team and views both as important extensions of the Sobey’s private label team. 

Outside work, Seanna is an avid runner, cyclist and swimmer was a professional triathlete and has recently taken up playing golf.


All presentations from this year’s Velocity Global are now available on demand. If you could not attend, tickets are still available for purchase to gain access to this compelling content.

Velocity Global: the My Private Brand VIRTUAL Conference is a 2-day curated virtual event focused exclusively on retailer-owned brands. Our goal is to bring together the brightest minds in private brand from around the world to give talks that provoke conversations that matter. Our exciting virtual platform will present unmatched opportunities for networking and business development.

August 4-5, 2020, on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days.

TICKETS: Standard $495 USD, Retailer $95 USD