Walmart continues to innovate and engage its shoppers with new and exciting services and private brand products. The latest example is Walmart Cookshop, a 17-episode online interactive video series rolling out in 2020. Guest chefs and celebrity cooks include Jamie Oliver, Ree Drummond “The Pioneer Woman”, and Patti LaBelle.
The series will help home cooks make delicious dishes more nutritious with simple recipe additions tailored to each cook’s taste which of course include Walmart private brands like Great Value and Sam’s Choice. Powered by eko’s interactive video technology, the new series is an interactive and shoppable video hub for home cooks.
The series will include the themed segments:
- Create Your Own: Tasty
- Over the Top with Patti LaBelle
- Set the Table with The Pioneer Woman
- Veggie Boost with Jamie Oliver