This summer Publix releases its newest TV commercial which if course weaves private brands into the emotional family experiences in the story. “Every adventure. Every recipe. Every memory. Home is a place you build with your heart. We’re grateful to be part of yours.”
About The Author
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a consultant and author who started his retail career building brands at Food Lion and Lowe’s Home Improvement. He has consulted with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
November 12, 2020
February 10, 2021
October 20, 2020
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