Portuguese grocer Continente has expanded its NBE private brand ice cream line, with the introduction of new SKUs including:

  • cookies and caramel with pieces of biscuit (Cookies)
  • caramel with a caramelized popcorn coating (Popcorn)
  • chewing gum with a marshmallow coating (Marshmallow)
  • cookies and caramel with pieces of biscuit (Cookies)

Continente has also expanded its premium Magnificos ice cream brand, which was reformulated in 2019. New flavors include milk chocolate, milk chocolate with almonds, white chocolate with strawberry and white chocolate with almonds.

The grocer has also expanded its Equilibrio ice cream range, which are intended for those seeking lighter options, and contain no added sugars and palm oil.

New flavors include mango and forest fruit.

To learn more about Continente join us at Velocity Global: the My Private Brand VIRTUAL conference when, Tania Raquel Lucas, Business Unit Director- Private Label, Sonae Modelo Continente presents Continente: our journey to sustainability.



All presentations from this year’s Velocity Global are now available on demand. If you could not attend, tickets are still available for purchase to gain access to this compelling content.