PLMA, the Private Label Manufacturers Association, today launched its first-ever virtual trade show under the theme of “Life is Good in Private Label,” PLMA’s Online “World of Private Label” International Trade Show. PLMA is presenting over the course of four days, from December 1 to 4, a series of dedicated, category-specific trade shows, where buyers and suppliers meet and do business on PLMA’s newly created proprietary virtual platform.
Earlier this year, PLMA was required to postpone its in-person annual event, and the association pivoted to reproduce the event online by accelerating the completion of a digital trade show platform that had been in development for years, according to PLMA President Peggy Davies. “Much as suppliers are stepping up with innovative solutions, PLMA has had to innovate as well. We knew we had to deliver for the sake of members who have the same need as ever to continue building their business under these most extraordinary circumstances. The same is true for retailers. Their need for reliable sources of every kind of product doesn’t simply disappear when the market environment changes, and the capabilities of PLMA members are not something easily replaceable. Everyone knows the show must go on and it will go on — virtually.”
Attendees from more than 100 countries have registered in advance and received special access to attend the event. More than 1.000 exhibiting companies from 61 countries, including 20 national and regional pavilions, are offering their newest, best and most innovative private label products. Products on exhibit on PLMA’s virtual trade show floor include fresh, frozen and refrigerated foods, dry grocery and beverages, as well as non-food categories such as cosmetics, health and beauty, household, kitchen and housewares, auto aftercare, garden and DIY.
Outside the scheduled show hours from 09.00 – 18.00 GMT+1 (Central European Time), they may exchange virtual business cards and request a call back when available or convenient.
Available throughout the event are on-demand, pre-recorded video presentations featuring speakers with The Nielsen Company, Carrefour, and Boston Consulting Group. Topics include market shares, retail, consumer and marketing trends.
Visitors may also opt to view a digital expo of the product winners from PLMA’s 2020 International Salute to Excellence Awards. Nearly 550 food and non-food products from 70 retailers in 23 countries were considered for Awards. In addition, 160 wines were judged for best quality and best value, this year with the theme “late summer wines”.