This week PLMA announced the winners of its annual PLMA’s Salute to Excellence awards, presented in recognition of the best new private label products of 2020 in nearly 70 food and nonfood categories. The winners are featured in a series of video interviews during PLMA Live’s Private Label Week. The series features 30 retailers, offering insights into the innovation process— including original concepts, consumer trends research, and strategic developments.

The awards program recognized a total of 36 retail companies, representing a broad cross-section of national as well as regional supermarkets, mass merchandisers, drug chains, club, specialty, dollar, and convenience chains.

More than 720 products were submitted for consideration in food, beverage, kitchen, household, and health & beauty categories. Each product was evaluated by a panel of professional and consumer judges on the basis of taste and sensory appeal, packaging, presentation, and value for money.

The submissions reflected a number of notable trends. Among these were: international cuisines such as Asian, Indian, and restaurant-inspired Italian foods; renewable packaging materials or reduced packaging; sanitizing, purifying, and immune-boosting ingredients; more affordable high-end products; plant-based products; and continuing interest in organic and gluten-free products.

In all, fifty-one new food products received PLMA’s 2020 Salute to Excellence awards in 47 separate categories. Among nonfoods, 22 products were recognized with awards among 11 health and beauty care categories plus 10 categories for home & household products.

The retailers honored by PLMA’s Salute to Excellence this year were: 7-Eleven, Albertsons, ALDI Inc., BJ’s Wholesale Club, Brookshire Grocery Company, CVS Pharmacy, Defense Commissary Agency, Dollar General, Harris Teeter, H-E-B, Hy-Vee, Lidl US, Mega Mart, Meijer, Metro Inc., Price Chopper, PriceSmart, Raley’s, Retail Business Services, Rexall Pharmacy Group, Sam’s Club, Save A Lot, Schnuck Markets, Sephora, Smart & Final, Sobeys, Southeastern Grocers, Sprouts Farmers Market, Topco Associates, Trader Joe’s, UNFI Brands+, Uniprix, Walgreens, Walmart, Weis Markets Inc., and Whole Foods Market.

To see all the award-winning products, visit