The year 2020 has demonstrated that retailers around the globe and the manufacturers supplying their private label products have never been more essential to the well-being of consumers. To provide these companies across Europe and beyond with tools most urgently needed to engage for new business and bring new products to the marketplace, the Private Label Manufacturers Association is taking its “World of Private Label” International Trade Show, normally held in Amsterdam, online for four days, from December 1-4, 2020.
PLMA’s Online “World of Private Label” will be held in place of the event originally planned to take place last May, which was postponed amid government restrictions on public gatherings and travel that were put in place as a result of the coronavirus pandemic.
The theme of the event, “Life is Good in Private Label”, was never more appropriate than it is now, say the show’s organizers. Private label market share in Europe is nearly 40% or more in eight countries and with major shifts in purchasing, and supply chains under enormous stress, competition is fierce everywhere. But the opportunities for new products and expanding own-brand business remain extraordinary, because consumers will continue to turn to retailers first for value while maintaining their quality of life in these unprecedented times.
In the first week of December, with each day emphasizing a specific group of food and non-food categories, PLMA‘s Online “World of Private Label” will deliver an all new virtual trade show experience supported by a powerful suite of proprietary video and business chat communication tools. The online stands of PLMA’s member manufacturers will permit buyers and suppliers to engage in live, face-to-face interactions, product demonstrations and conversations, delivered simply and conveniently to participants across all borders, as well as on all computing platforms and devices.
As a first-of-its-kind international show open to retailers everywhere, this will be a groundbreaking event by every measure, and without question the biggest online experience ever dedicated exclusively to the private label industry. Since 1985, PLMA’s annual “World of Private Label” has been the world’s largest trade event for private label, presenting more than 2,700 exhibiting companies from more than 70 countries, and attended by more than 15,000 trade professionals from 120 countries.