LAte last week Petco hosted a pet fashion show and dog adoption drive, called “The Perfect Fit,” through Facebook Live which combined the consumer experience of live shopping with a well recived “giveback.” The show was hosted by television host Arielle Vandenberg and featured looks from Petco private brands, Youly and Reddy modeled by rescue dogs from L.A. Animal Services. Pet owners who joined virtually were able to ask questions in real-time and purchase items through Petco’s Facebook Shop.
About The Author
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a consultant and author who started his retail career building brands at Food Lion and Lowe’s Home Improvement. He has consulted with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
October 21, 2020
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November 15, 2020
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