Amid the chaos of 2020, one thing is certain—it’s also been a year defined by the hero next door. To honor this, and spread acts of kindness and good cheer, Natural Grocers has launched its “Rooted in Community Gratitude Giveaway” promotion. The initiative invites community members to nominate their friends, family, or neighbors for the chance to win curated prize packages of groceries and specialty items.

Starting in October 2020 customers can nominate someone who has been an inspiration to them by submitting a short essay about their real-life heroes and the impact they have had in their communities. Nominators will choose from six themed bags filled with popular good4u ingredients Natural Grocers private brand products and other select brands. The Rooted in Community ‘thank you’ package themes are: Coffee Lovers, Movie Night, Hit the Trail, Stock the Pantry, Breakfast, and Taco Family Night. All prizes will also include a $5 Natural Grocers gift card and a Natural Grocers reusable shopping bag.

Winners will get to experience the Vertex Award-winning Natural Grocers private brand range in a fresh, fun way. With over 650 items across grocery, bulk, cleaning supplies, and supplements, the collection embodies the retailer’s values of supporting small farmers, family businesses, environmental stewardship, and delivering premium quality at an affordable price. Each month, Natural Grocers will randomly select 10 winners from the eligible entries received company-wide for the Rooted in Community Gratitude Giveaway, and each month brings customers a new chance to submit their nomination for the hero-next-door.