2020 has been an unprecedented year, with the Private Brand industry demonstrating strength, agility, and innovation in the face of the global pandemic. It’s with that spirit that My Private Brand is excited to announce our preliminary plans for 2021.

Our plans double the number of events — including four topic-specific online Summits and the annual Vertex Awards. The lineup focuses on the most compelling areas for the industry.


2021 begins with the 8th Annual Vertex Awards. The competition is the only global competition devoted exclusively to the art of Private Brand package design. The competition has always been a digital-first experience, which has enabled more than 2,500 entries from 53 countries to enter and win over the last eight years. The award winners will be celebrated in May at the My Private Brand Design Summit.

The Vertex Awards is open for entries through January 31, 2021.



In mid-October, we fielded research that asked My Private Brand readers and Velocity attendees about the topics they are most interested in, as well as the format and timing of virtual events. Your feedback helped to define our 2021 plans.

Today I am excited to announce the launch of three innovative live online Summits and the return of our wildly successful My Private Brand Sustainability Summit. Each Summit is a purpose-built digitally native experience designed to help the industry connect, discuss the latest trends, and shape the future private brand.

Each Summit will feature an exclusive lineup of retail executives and influential thought leaders discussing pressing challenges, emerging trends, and opportunities the topic presents for the entire industry. Attendees include retailers, manufacturers, brokers, agencies, and service providers. Apply to speak at a My Private Brand Summit

As a result of your feedback, each Summit will be held over two days from 11:00 am to 3:00 pm EST.

To encourage the entire private brand community to attend, the 2021 Summits will include four ticket types:
Standard: FREE, Retailer: FREE, VIP Early Bird: $49, and VIP: $99.

My Private Brand Diversity Summit
live online | 2.24-25.21

Recognizing that diversity, inclusion, equality, and equity are fundamental growth drivers for both retail and private brand, My Private Brand brings together industry leaders to dive deep into this critical topic. 


My Private Brand Design Summit
live online | 5.12-13.21

The Summit will explore the future of retailer-owned branding and package design. The LIVE summit will feature an exclusive lineup of retail executives and influential design leaders delivering presentations that look into the pressing challenges, emerging trends, and cutting-edge design.

The Summit will also feature a celebration of this year’s Vertex Awards Winners announcing this year’s winners and featuring presentations from and conversations with the winners from around the world.


My Private Brand Innovation Summit
live online | 9.22-23.21

The Summit will unite the private brand community in imagining the retail owned brands of the future. The mission for the private brand industry has never been more straightforward: innovate or become irrelevant. 


My Private Brand Sustainability Summit
live online | 12.8-9.21

2021 My Private Brand Sustainability Summit builds on 2020’s successful inaugural event. The event is laser-focused on the two things that matter the most to private brand executives: sustainable and ethical products and packaging. 



The My Private Brand flagship event will return to Charlotte, NC, in the spring of 2022. Velocity: The My Private Brand Conference will be a groundbreaking hybrid event designed to exploit the best of digital and in-person events to create the ultimate conference experience. 

I hope you will join us in 2021 as we explore the future of private brand.

To sponsor a Summit email ldurham@folio28.com

Apply to speak at a My Private Brand Summit.