This week marks the beginning of a transformational partnership between two iconic British retailers — Marks & Spencer (M&S) and Ocado—aimed at “bringing the best together” as shoppers are now able to have their favorite M&S private brand products delivered online, as part of their weekly shop. Ocado Retail has spent the past 12 months working closely with M&S to bring this exciting private brand range and service to customers’ homes. Dedicated teams have been working behind the scenes in preparation for go-live, developing new products, preparing supply chain processes and providing thousands of data fields and photos for the website.

Thanks to this collaboration, customers of Ocado Retail will find equivalent or higher quality products of their old favorites at the same or better value alongside the full M&S Food range of 6,000 products, and 800 M&S everyday clothing and home lines, brought together online for the first time.

With over 750 new products added to its existing range M&S Food enhances Ocado Retail’s range of over 50,000 products—double that of the next largest grocery retailer. Together both businesses are focused on delivering quality and value with an unbeatable range spanning from the M&S Remarksable Value everyday products such as sustainably sourced Scottish salmon, RSPCA assured milk, and free-range eggs through to famous ranges including the plant-based Plant Kitchen range and GastroPub meals, offering customers the chance to enjoy the taste of a top-notch restaurant from home.

Ocado Retail’s market-leading range is backed by the best, most sustainable service to customers. Ocado’s innovative technology solution provides over 97% accurate and on-time deliveries, the best service metrics for any online grocery service in the UK. Ocado’s proposition is the lowest carbon footprint way to shop in terms of emissions and food waste, with increased hygiene meaning less handling of products in fulfillment and delivery.

Ocado Retail serves 74% of the UK population today and significant investment is being made to expand capacity, which will increase by 40% in 2021 and much further beyond.

Melanie Smith, CEO of Ocado Retail commented:

“Today Ocado Retail are bringing the best to your door with the launch of M&S products exclusively on This marks the culmination of over a year of hard work by everyone involved and I am so proud of everyone at Ocado Retail and our friends at M&S for such a collaborative partnership. 
We are excited to be bringing the greatest range of products to loyal and new customers across the UK with the winning combination of the country’s fastest growing grocer and the nation’s most beloved food brand. We know this is the start of something special and as shoppers continue to move online at pace, we look forward to what the future holds.”

Stuart Machin, MD of M&S Food said:

“Taking our full food range online for the first time is transformative for M&S food and brings to life our strategy to protect the magic, the delicious, quality food and trusted sourcing standards customers love—whilst modernizing the rest.

This is a long-term partnership and in preparation for go-live we have listened intently to customers to deliver an even bigger, better range—with more family pack sizes, more scratch cooking ingredients, household staples and organic options.”