Manager, Own Brand Strategy

Job Type: Customer Proposition

Location: Bracknell Campus

Partnership Level: 5

Closing Date: 18/07/2021

Vacancy Type: Permanent

Salary: £64,100.00 – £98,000.00

Salary Frequency: Annual

Hours of Work: 35 hours per week, Mon-Fri 08:30-17:00



What’s the role about?

We are recruiting for the very exciting position of Manager, Own Brand Strategy to join our Waitrose & Partners Commercial team.

This role will report into our Head of Product Innovation and has a team of 6 reports.

You will also work closely with the broader Customer & Commercial teams,  primarily Heads of Brand, Brand Marketing & Design,  Heads of Category Proposition Groups, Technical, Category Strategy.  As part of the Product Innovation Leadership team, you will also work closely with Innovation, Packaging & Product Development leaders.

Internal Partners, please see full job outline here:

External candidates, please see the job outline attached to this advert.

What will you be doing?

In this role, you will set the strategic own brand direction for Waitrose & Partners for the next 1-5 years, driving our quality, taste and innovation agenda, striving to deliver for our customers today and in the future.

You will develop and recommend the own brand direction through its own brand propositions and successfully engage the business to deliver,  ensuring we protect own brand products & offer customers something unique.

You will have responsibility for setting Own brand standards,  brand architecture and ambitions to be delivered through programmes, category strategy and customer plans.

Finally, you will be the single point of guardianship of Waitrose Own brand product execution in the market.

What you’ll have:

  • Experience managing FMCG (fast-moving consumer goods)/Own brand portfolios at senior level for a business of significant size and complexity
  • Successfully led & delivered large scale complex, cross-functional propositions
  • Experience of leading complex and matrix teams
  • Operated at a senior level of business regularly influencing senior leadership, at board level
  • Strong strategic thinker

What else could you bring?

  • Food brand experience with track record in delivering commercial success
  • CIM or degree level Brand/Marketing qualification

Please note:

These interviews will take place virtually on Tuesday 3rd and Wednesday 4th August.

We occasionally close vacancies early in the event we receive a high volume of applications. Therefore, we recommend you apply early.

As a business we encourage flexible working. We have a number of different ways to work flexibly, so at your interview feel free to talk about what flexibility means to you. There are no guarantees, however, examples of how our Partners already work flexibly include part-time, job share, home working and compressed hours.

Application process:

The application form consists of a CV upload, an online test followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time. (If internal, check your Workday notifications and see further guidance on the PDW under “Internal application process”).

Internal use only:



We positively celebrate Diversity & Inclusion in the John Lewis Partnership. Our aim is to become the UK’s most inclusive business – for our Partners and for our customers, reflecting and connecting with the diverse communities that we serve. We want people from all walks of life to feel valued for their individuality, thrive in our business and share a sense of belonging. To find out more about D&I in the John Lewis Partnership click here –