MPB Careers: Target – Director of Brand Management
job id: r0000116272
job family: merchandising process & operations
schedule: full time
location: 33 s 6th st, Minneapolis, Minnesota, united states, 55402-3601;
Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.At the heart of one of the world’s best-loved and most recognizable brands is an impeccable Product Development & Design organization. We thrive on the magic of discovering that just-right thing, and we infuse everything we do with our passion for affordable chic. We concept, develop, make and deliver the stylish new favorites that Target guests expect and deserve. We are uber-savvy trend and style experts who stay ahead of the curve, proactively identifying our market’s needs and exceeding them, every time. Join one of our dynamic and inventive teams to influence the style, quality and value that decisively position Target above the competition. Your input will have a direct and positive effect, whether on home, hardlines or apparel & accessories categories. Here, you’ll be close to the action of dreaming up and bringing to life the Target-owned brands that surprise and gratify guests, wherever and whenever they love to shop.
As a Director of Brand Management, you will operationalize the Brand Management capability of a specific category for Target. This will include activating, driving, and managing Target’s owned brand strategies through partnerships with the Merch SVPs to address white space needs within the various categories. You’ll collaborate with internal partners to implement the approach to cross-category brand management. You’ll be accountable for profit and loss related to all owned brands within the portfolio, balancing short-term P&L implications with long-run brand equity considerations. Likewise, you’ll analyze brand health data to inform new briefs or ongoing work to manage and grow brands (new items, space, marketing, packaging, and digital). You will also lead the Brand Roundtable, ensuring alignment among Merch, PD&D and Marketing on key decisions related to owned brands. Through the Brand Roundtable, you will also create the mission, positioning, values, and personality of brand and lead the sign-off by leadership. In addition, you will manage the strategic brand extension and layering into new categories, ensuring all guest touchpoints with the brand (product, packaging, ISM, digital) align to the brand positioning.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
- Four-year degree required; advanced degree preferred or equivalent work experience
- 10+ years of relevant experience
- Strong communication, presentation, negotiation, and influencing skills.
- Critical thinking skills; Ability to navigate complexity/ambiguity
- Analytical skills and experience writing briefs to inform creative work
- Strategic thinking, collaboration, and planning skills
- Experience in “Best in Class” Brand and/or Marketing organizations, developing and managing brand strategies
- Experience and aptitude in leading teams and developing effective cross-functional relationships
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.