Canadian grocer and Vertex Award winner Metro has introduced a new seasonal promotional magazine to support its private brand product launches and engage its shoppers. The 15-page publication includes a sneak peek at over 50 new private brand products launching this season as well as the 20 new products honored at the Retail Council of Canada’s Canadian Grand Prix New Product Awards.

Marie-France Gibson, Vice President, Metro Brands introduces the publication with this letter.

Let’s reinvent summer together!

The past few months have changed Canadian life. We’ve found new ways to “get” together while remaining apart and have embraced new methods of shopping and feeding ourselves, our families and our communities.

We’ve adopted social distancing to protect ourselves and our neighbors. We’ve learned the joys (and challenges!) of working from home. And finally, we’ve discovered that superheroes don’t just live on movie screens – they live amongst us in communities across Canada.

To Canada’s healthcare professionals and emergency responders, we offer a sincere THANK YOU for your service. And to our farmers, food suppliers and supermarket colleagues, we say THANK YOU for helping Metro ensure the safety and food security of Canadians.

Food is about more than nutrition. Sharing meals is about affection, tradition, and community. These things don’t change – even if we have to sit a little further apart. This season, please join us as we kick-off summer, starting with Reinvent Summer by Metro brands, the first issue of our digital magazine. Turn the page for inspiring ideas and recipes for barbecues and cocktails, crisp salads and icy treats.

Plus, get a sneak peek at over 50 new private label products launching this season. These exclusive foods, beverages and condiments will add sizzle to your barbecuing, picnicking and snacking. Best part? Many are 100% Canadian. Look for the 100% Canadian logo throughout this magazine to support Canadian growers and food producers.

From our stores to your kitchen: welcome!