This week, agency Equator Design announced the appointment of Marjorie Murphy to the role of VP of Client Service UK/IE/Aus & Global Strategy Director. The announcement comes as the Vertex award-winning agency makes shifts in senior management – along with Marjorie Murphy’s appointment, Matt Caldwell has taken the helm as MD.

Having worked with Equator for several years as an external partner, Marjorie joins the team following more than 15 years’ experience in the commercial category and senior strategic marketing roles within the food retail sector.

A drive for actionable insights and results, together with a strong analytical background and business acumen, have enabled Marjorie to build a proven track record of delivering successful commercial projects. These include creating and executing private brand strategy including packaging design, introducing a category management approach within trading teams, and developing range assortment and retail format strategies.

She says: “Having worked with Equator since 2014, I am delighted to be joining the business at this exciting time, driving further value for our clients and expanding our retail services through our unique under one roof model. Equator Design’s globally collaborative approach and collective expertise are what makes its offering so effective and enables it a competitive edge over other agencies. I’m looking forward to working closely with our teams and our clients to move large-scale projects quickly, delivering best in class client care and helping our clients to thrive in this challenging time.”

MD of Equator Design Matt Caldwell comments: “We couldn’t be more pleased to have Marjorie join us in-house to lead our teams in developing and executing brand strategy and building strong relationships with clients. She possesses both creativity and the ability to analyze data for meaningful insights which go on to inform and impact the creative process for optimal results. Our interest and success in recruiting talent such as Marjorie ensures that Equator will remain at the forefront of creative branding and packaging design worldwide and continue to deliver a unique ‘concept to shelf’ service which is underpinned by data and demonstrates responsiveness to shifting consumer trends. We are confident that Marjorie will hit the ground running and make a terrific contribution to the business as we go forward.”