Oklahoma City-based gas and convenience retailer Love’s Travel Stops & Country Stores now has more snack and drink options available for customers with the expansion of its Love’s private brand range. New candy and water options are now available.
“We listen to what our customers want and what they want is superior products at competitive prices,” said Mark Romig, director of merchandising for Love’s. “Based off customer feedback, we’ve added new candy options this year and removed two that didn’t resonate. We’ll continue to introduce new products to keep our shelves stocked to get our customers back on the road quickly.”
Love’s Travel Snacks launched in June 2019 with the original candy line. New candy flavors include Sour Watermelon Jacks, Saltwater Taffy, Apple Rings, Watermelon Rings, Sour Belts, and Frosted Heart Pretzels and complement French Burnt Peanuts, Starlight Mints, Gummy Bears, Fruit Slices, Peach Rings, Cherry Sours, Sour Worms, and Orange Slices. In addition, the company recently introduced Love’s Premium Water, which has electrolytes added for taste and health and comes in a 100% recyclable bottle. The water comes in a variety of sizes and can be purchased in a 24-pack case.
The retailer continues to offer its most loved products, including deli, beef jerky, and hot coffee options. Love’s branded products provide superior quality at a lower price due to better control of distribution.
“These lines represent Love’s entrepreneurial culture of pushing for new products and services to better serve customers,” Romig said.