Together, IKEA and Sonos want to democratize music and sound in the home and bring a better listening experience to the people. With the new introduction of the new private brand SYMFONISK picture frame WiFi speaker, customers can enjoy both room-filling sound and a beautiful piece of art. Beginning July 15, 2021, the SYMFONISK picture frame WiFi speaker will be available in IKEA stores and on IKEA.com in Europe and North America.
Research shows that many people believe music is the single most important ingredient for creating the right atmosphere at home. IKEA and Sonos recognize the importance of sound and its positive effect on life at home. The new private brand product combines IKEA’s home furnishing knowledge with Sonos’ expertise in creating high-quality sound experiences and speakers to create a collaboration that blends great sound with great design.
Following the SYMFONISK lamp speaker and the SYMFONISK bookshelf speaker, introduced to the IKEA range in 2019, the new SYMFONISK picture frame WiFi speaker also serves a piece of art that seamlessly blends into the home. The speaker will come in black or white version, with interchangeable fronts to offer a variety of looks.
“The space-saving picture frame speaker can hang on its own on the wall as an eye-catching art piece, be matched with other art on the wall, be placed on a shelf or on the floor, leaning against the wall. The interchangeable fronts make it easy to choose a style that suits your individual home”, says Stjepan Begic, Product Developer at IKEA of Sweden. “As part of the growing IKEA Home Smart range, this new speaker contributes to our ambition to enable the many to enjoy a smarter everyday life.” he adds.
“Each SYMFONISK speaker combines the Sonos sound experience with IKEA design in surprising new ways, creating products neither company would create alone,” says Sara Morris, Principal Product Manager at Sonos. “Sonos’ acoustic design means the picture frame speaker sounds amazing for such a compact shape, and the Sonos app means it is effortless to set up and effortless to use. This long-term collaboration continues to deliver exciting new ideas that will bring great listening experiences to homes across the globe – we look forward to delivering more unique products together in the future.”
The SYMFONISK picture frame speaker connects over WiFi and can be used as the only sound source in a room or connected with other products from the SYMFONISK range or other Sonos products. Like the previous SYMFONISK products, this new speaker is also part of the Sonos system, which means listeners can connect to more than 100 streaming services as well as the full range of Sonos products.
With a curious mind-set, shared values and passion for great products, IKEA and Sonos will continue to challenge each other to find new solutions to enhance life at home through sound and music.