Canadian Private Brand retail trailblazer Loblaw is testing a President’s Choice private brand meal kit in 13 stores in the Toronto area and online.
The move comes as Canada’s largest grocery retailer is staffing up a new “meal solutions” division, which will service the entire Loblaw portfolio of retailer brands including Loblaws, Real Canadian Superstore, Shoppers Drug Mart, and one No Frills location
The Loblaw’s PC Chef meal kits feature pre-measured — and in some cases, pre-prepared — ingredients and a recipe card. They’re advertised with the slogan “We’ve solved dinner so you don’t have to.”
Meals available online include: