Late last week PLMA announced that Brad Studer, Senior Director of Our Brands for Kroger will be one of several retailers and industry executives to speak, when PLMA unveils its first major online event for store brands in the U.S., Feb. 1-5. Studer’s topic will be Our Brands: The Artful Economics Fueling Our Growth.

Coinciding with five days of back-to-back category events on the association’s proprietary trade show platform, PLMA Live! presents Private Label Week will be streaming a daily schedule of on-demand programming.

Each morning offers a special keynote presentation by a retail executive or industry expert, according to PLMA. Keynotes previously announced include Bill Simon, former President & CEO, Walmart U.S., who will address private label and the economy; Albertsons’ Chad Coester SVP Own Brands & Albertsons’ Own Brands Leadership Team on collaboration and innovation; Walgreens’ Andrea Collaro, Sr. Director, Brand Management & Product Development on the past, present and future of Walgreens owned brands; and Dr. Nada

Sanders, Professor of Supply Chain Management, Northeastern University will speak on supply chain strategies and survival. On Friday, February. 5, PLMALive! will stream an executive panel on the outlook for store brands, featuring Perrigo CEO Murray S. Kessler, TreeHouse Foods CEO Steve Oakland, Vi-Jon CEO Rich Koulouris, and moderated by PLMA’s Tim Simmons.

Industry experts presenting throughout the week also include Ken Harris, Managing Partner, Cadent Consulting Group; on industry catalysts for change; Kara Sheesley, Nielsen’s Vice President Retail Services on retail trends and consumer demand; Marcie Merriman, EY Americas Cultural Insights & Customer Strategy Leader, Ernst & Young Global Limited on cultural insights and customer strategy; Heidi Reale, Founder, SparkShoppe LTD on how to thrive in the ‘new normal’; and Kantha Shelke, Principal, Corvus Blue on new dietary guidelines and private label opportunities.

Over 800 attendees from nearly 300 retail companies are already registered to participate in PLMA’s digital experience. The Private Label Week platform is open to search for private label products 24/7 and will continue to be accessible to all participants for private label business up to 90 days.

Featured categories on PLMA’s virtual trade show floor day-by-day are:

Home & Household Products Mon/Tues Feb. 1-2
Beverages & Center Store Foods Tues/Wed Feb. 2-3
Health & Beauty and OTC Pharmaceuticals Wed/Thurs Feb. 3-4
Fresh, Frozen & Refrigerated Foods Thurs/Fri Feb. 4-5
Special Show Day: All Categories Friday Feb. 5

For information on exhibiting or attending Private Label Week.