Digital technology is bringing important changes for everyone in private brand. Retailers are connecting with shoppers online and using technology to improve their physical stores. Trade associations are changing, too. PLMA is going digital by creating two virtual trade shows. The latest edition of PLMALive
the online video magazine from the trade association looks at these virtual shows.
The online World of Private Label International Show will be held in December, and PLMALive! Presents Private Label Week will debut in February. Peggy Davies, PLMA President, and Anthony Aloia, Corporate VP, explain how the events offer new ways for retailers and suppliers to work together as they make their plans for 2021.