Late last week, IKEA of Sweden AB and the LEGO Group reveal the long-awaited outcome of their collaboration. The two brands joined forces to create the private brand collaboration IKEA BYGGLEK – a playful storage solution.
Consisting of a series of storage boxes with LEGO studs and a special LEGO brick set, the new BYGGLEK collection aims to encourage play and infuse more fun into storage around the home. The BYGGLEK collection will available in existing IKEA retail channels throughout Europe and North America beginning October 1, 2020.
With a strong belief that play makes both the home and the world a better place, IKEA of Sweden AB and the LEGO Group set out to remove barriers to play in daily life, while creating a practical yet playful experience that children and adults could enjoy together.
Play is an important and powerful way for children to learn and grow. However, children and adults sometimes have different views about play and creativity at home. Where adults often need to create structure and organize, children see a stimulating and creative environment in which they naturally want to play, pause and then replay.1
Reorganizing children’s creative space during playtime not only disrupts their play but also their creative expression and growth. Therefore, the IKEA and LEGO brands wanted to create a storage solution that offers a fun and playful experience. The BYGGLEK boxes are equipped with LEGO studs on the top and the front that allow children to integrate the storage boxes as part of their LEGO builds. They can store their projects inside, and proudly display their creations on top.
The BYGGLEK collection consists of four different products: one set of three small boxes, two larger boxes, and one set of LEGO bricks to kick-start the playful experience. BYGGLEK can be used with any existing and future LEGO elements, as the studs used on the lid and front are part of the LEGO System in Play.
“At IKEA, we believe in the power of play. Play lets us explore, experiment, dream, and discover,” said Andreas Fredriksson, designer at IKEA of Sweden. “Where adults often see a mess, children see a stimulating, creative environment, and BYGGLEK will help bridge the gap between these two views to ensure more creative play in homes around the world. Plus, the BYGGLEK collection seamlessly fits in with other IKEA products, making it possible for your child’s creativity to become a unique piece of decor at home.”
Speaking about the creative solution, Rasmus Buch Løgstrup, designer at the LEGO Group said, “BYGGLEK is more than boxes. It is storage and play intertwined. BYGGLEK provides families with a product range that helps create space for more play in their every day – fuelling creativity and making it possible to have more fun together. It’s a possibility to play, display the cool creations, and return to it to replay, remake, recreate or start over. BYGGLEK is all about endless possibilities, just like the LEGO System in Play.”
The LEGO System in Play enables children to build and rebuild their own stories, a process that helps to develop essential 21st-century skills. With BYGGLEK, the IKEA and LEGO brands hope to extend the LEGO play experience by providing fun, creative storage solutions that are just as playable as they are functional.
BYGGLEK will be available at IKEA U.S. stores and online at IKEA-USA.com beginning October 1, 2020.