Rukavychka is a supermarket chain in western Ukraine that includes more than 150 stores. This new private brand for kids called “Sirko” is named after a fairy tale character from “The Glove” (Rukavychka in Ukrainian).

The team at agency mirrolab understood that parents evaluate and choose a product for their child by quality, while children pay attention to the colorful picture. It was important in design to combine both. The competitors on the shelves mostly look motley with lots of bright elements, so the design had to be clean.

the team created a positive character from a children’s fairy tale that appeals not only to children but also to teens and adults. The design embodies fun, lightness and quality. To develop a bright and clean design. With the copywriting, we strengthened the role of the character and added emotionality. That’s why the character is easily revealed on various channels of communication.