The list of ALDI private brands backed by the Good Housekeeping Seal keeps growing, this time with the addition of 34 ALDI Earth Grown private brand products. The Earth Grown brand, made up of premium yet affordable plant-based options, now joins more than 170 other ALDI products that feature the trusted symbol of consumer assurance and quality.
Customer favorites like the Vegan Macaroni & Cheese, Meatless Meatballs, Coconutmilk Strawberry Yogurt, and Meatless Chicken Tenders are among the new items recognized by the Good Housekeeping Institute. The Earth Grown Veggie Burgers, a two-time ALDI Fan Favorites winner and a variety of on-trend, non-dairy ice creams also earned the Good Housekeeping Seal.
“ALDI customers have loved Earth Grown products from the moment we introduced them,” said Joan Kavanaugh, Vice President of National Buying. “Shopper feedback drove us to create this exceptional line of delicious vegetarian and vegan foods, all at great prices. We’re proud of the brand’s success and honored that Earth Grown foods are now backed by ‘America’s Most Trusted Emblem.’”
When Earth Grown products debuted as ALDI Finds in 2018, they quickly became a customer favorite. Given the immediate popularity, ALDI accelerated the process to add Earth Grown to its everyday selection. It was the fastest introduction of an ALDI-exclusive brand to market. The product line has expanded since its launch and will continue to grow in the coming year. “The ALDI Earth Grown line makes delicious plant-based eating more accessible,” said Stefani Sassos, MS, RDN, CSO, CDN, Registered Dietitian for the Good Housekeeping Institute. “The line demonstrates a commitment to providing more sustainable food choices that don’t sacrifice on flavor or quality. We’re excited to welcome this innovative and environmentally conscious product line from ALDI into our Good Housekeeping Seal family.”
The Good Housekeeping Institute has honored several other ALDI private brands. In 2020, 80 Simply Nature foods earned the Good Housekeeping Nutritionist Approved Emblem, and in 2019, more than 50 Little Journey products —premium baby and toddler essentials — earned the Good Housekeeping Seal. Additionally, the entire liveGfree line of gluten-free foods and Never Any! meats have been backed by the Good Housekeeping Seal since 2018. The Good Housekeeping Seal is one of many recognitions ALDI-exclusive items have received. In fact, 1 in 3 ALDI-exclusive products is award-winning.