Discount retailer Dollar General announced today the expansion of its private brand Believe Beauty which originally launched in 2019. The new range will be called Believe Skin and will include 11 vegan and cruelty-free products priced at $5 or less. The line was developed by Maesa and features a moisturizer, cleanser, exfoliating pads, and more.

“Following our customers’ positive reception of our Believe Beauty brand that first launched in 2019, we are excited to introduce new skincare products that encompass both the quality and affordability customers trust from Believe,” Amanda Wilson, Dollar General’s senior buyer of beauty care, said in a statement.