Russian retailer DIXY Group has introduced the new private brand BabyBoom of diapers designed by  Clёver Branding. The Dixy Group of Companies is one of Russia’s leading retailers of grocery and everyday products. The company specializes in developing neighborhood store supermarkets in Moscow, St. Petersburg and three federal districts of Russia: Central, Northwest and Ural and also in the Kaliningrad region, which together account for more than half of the retail market for foods and everyday products in the Russian Federation.