Russian retailer DIXY Group has introduced the new private brand BabyBoom of diapers designed by Clёver Branding. The Dixy Group of Companies is one of Russia’s leading retailers of grocery and everyday products. The company specializes in developing neighborhood store supermarkets in Moscow, St. Petersburg and three federal districts of Russia: Central, Northwest and Ural and also in the Kaliningrad region, which together account for more than half of the retail market for foods and everyday products in the Russian Federation.
About The Author
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a consultant and author who started his retail career building brands at Food Lion and Lowe’s Home Improvement. He has consulted with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
November 4, 2020
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