CVS Pharmacy, the retail division of CVS Health, released its first-ever Best of Our Brands awards results, revealing customers’ favorite exclusive Private Brand products across 13 categories, spanning health and wellness, beauty, and snacks.  Customers voted in a survey to determine product favorites from popular Store Brand lines, including CVS Health, Live Better by CVS Health, Gold Emblem, Gold Emblem abound, GSQ by GLAMSQUAD, and pop•arazzi.

Starting today, winning products are marked online with a Best of Our Brands designation in their item descriptions, helping shoppers easily discover these customer favorites at a great value. To view and shop the full list of 2021 Best of Our Brands winners, customers can visit www.cvs.com/bestofourbrands and follow the conversation on social through the hashtag #CVSBestOfOurBrands.

“Listening to our customers’ feedback is at the heart of how we develop and enhance our offerings at CVS, so we are excited for this opportunity to learn which of our products really hit the mark,” said Brenda Lord, Vice President of Store Brands at CVS Health. “Our Store Brands help customers pursue personal health goals, discover on-trend snacks, and score beauty finds that they can’t get anywhere else – all at an affordable price and high quality they can trust. We want to celebrate the new finds and favorites that we hope the Best of Our Brands awards will inspire our shoppers to discover.”

The 2021 Best of Our Brands winners by category are:

  • Favorite Self-Care Essential: CVS Health Healing Skin Therapy Lotion
  • Favorite Skin Soother: pop•arazzi Milk & Honey Lip Balm
  • Favorite Beauty Buy: GSQ by GLAMSQUAD Manicure + Pedicure Set
  • Favorite Refresher: CVS Health Oil Absorbing Sheets
  • Favorite Relaxation Support: CVS Health Shower Lavender Scented Effervescent Vapor Tablets
  • Favorite Vitamin/Supplement: CVS Health Multivitamin Gummies
  • Favorite Immunity Support Product: Live Better Vitamin C
  • Favorite Sleep Support Staple: CVS Health Melatonin Gummies
  • Favorite Recovery Staple: CVS Health peas™ Hot or Cold Therapy Pack
  • Favorite Better-for-You Pantry Staple: Gold Emblem Everything Bagel Seasoning
  • Favorite Snack for Fueling Up: Gold Emblem abound Heart Healthy Trail Mix
  • Favorite Movie Night Snack: Gold Emblem abound Heavenly Light Popcorn
  • Favorite Trend-Inspired Product: CVS Health Shower Lavender Scented Effervescent Vapor Tablets

The Best of Our Brands awards were conducted from January 3rd through January 24th of 2021 via a survey open to the public.