The world of packaged-goods and retail has been radically reshaped and will continue to be redefined by external factors, shifting consumer preferences and seismic advancements in technology. These trends are showing no signs of abating and will continue to rapidly accelerate.

Dan Hooker, Cornell Professor, and former General Manager for

Dyson School, SC Johnson College of Business is bringing together Cornell academic thought leaders, scholars and industry practitioners on the latest disruptive topics. Attendees will explore New live Business Models most relevant for today’s turbulent economy with immediate applicability and relevance to their work. Attendees will learn how to drive their career with relevant, quality-focused content. Participants will earn a professional certificate in (Consumer Business Strategy Development) ReTHINKING Retail and Brands from Cornell University’s Dyson School, SC Johnson College of Business

The program will begin on November 10th, 2020. During this 3 1/2-day live virtual conference, participants will interact directly with Cornell and industry experts to develop new strategies to address the significant challenges facing Retailers and Brand Owners today. Using themes of Strategy, Operations, Technology and People, the program will provide actionable ideas and practical tools that will help participants unlock new value streams for their organization and customers. They will walk away better prepared to not only survive but thrive in today’s turbulent and fiercely competitive retail landscape.

According to Dan Hooker, Cornell Professor, and former General Manager for, “We are excited to be providing the participants the forum to learn, interact and translate those learnings into actionable framework immediately applicable at their organization.”

Registration is now open. The early registration rate is $799.00 per attendee, which will go up to $999.00 on Oct. 27th, 2020.