To meet consumer demand for products of biological origin (natural and organic), the Sonae MC owned Portuguese hypermarket Continente is expanding its Continente Bio private brand. The brand currently carries more than 100 products. The private brand will be featured in Continente, from June 30 to July 12, with a dedicated promotional campaign, in stores and online, with direct discounts that can reach up to 25%.

Continente Bio private brand products are produced from the best natural ingredients from certified organic production, which combines the best and most sustainable environmental practices, with the most demanding animal welfare standards.
Featured Bio Products:

  • Organic Eggs Continente Bio 1 / 2dz
  • Almond Beverage Continente Bio 1l
  • Coconut Oil Continente Bio 500ml
  • Tortitas Corn Continente Bio 130g
  • Organic Tofu Continente Bio 400g
  • Coconut Sugar Bio Continente Bio 500g
  • Quinoa Continente Bio 500g
  • Granola Crunchy Red Fruits Continente Bio 375g
  • Thin Whole Oat Flakes Without Gluten Continente Bio 400g
  • Natural Yogurt Continente Bio 4 125g

To learn more, join us at Velocity Global: the My Private Brand Virtual Conference August 4-5 when Tania Raquel Lucas Business Unit Director- Private Label, Sonae Modelo Continente presents “Continente: our journey to sustainability.”


All presentations from this year’s Velocity Global are now available on demand. If you could not attend, tickets are still available for purchase to gain access to this compelling content.