Online pet food retailer Chewy has introduced a new range of fresh pet food products in its premium private brand Tylee’s. Chewy executives announced the new products in the retailer’s first-quarter 2021 letter to shareholders. The new Tylee fresh pet food range will feature innovative packaging developed and patented by the Chewy team to be both sustainable and preserves product quality.
“We are currently in Beta mode and will soon launch initial distribution in three geographies covering approximately 60% of Chewy’s customer base, and we intend to grow both our fresh catalog and expand geographic distribution as we scale this business,” Chewy executives wrote in a letter to shareholders. “We are enthusiastic about the fresh and prepared foods category and the opportunity to serve new customers and expand assortment choices for our existing ones.”