Clarity, Consistency & Innovation: Private Brand Imperatives
Private brand excellence requires retailers to adopt a new mindset. It requires that the retailer...
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Category: From Christopher
Sam’s Choice Helping Walmart Spruce Up Its Image – PLMALive!
My latest piece for the Private Label Manufacturers Association’s online video...
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7 Attributes of the Innovative Private Brand Manager
Retailers and their brands today can no longer survive on the “as good as but cheaper” national...
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Welcome to the NEW My Private Brand!
Ten days ago, I awoke to a busy and exciting day of prep for our webinar “COVID-19: Leading with...
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Manifesto for a Private Brand Revolution
In mid-September, I unveiled the Manifesto for a Private Brand Revolution at the second annual...
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