Today I am excited to announce the next presentation for the 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference taking place August 4-5, 2020, and on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days. Tatiana Ryfer, Head of the Branding & Visual Identity for Carrefour will present:

The Power of Integrated Design

Discover how Carrefour progressively integrated the design discipline in their structure and the benefits of this approach. After 10 years spreading a design culture and integrating design thinking methods, the multidisciplinary design team was able to develop strategic projects and see its winning results!

From Rio de Janeiro to New York and landing in Paris in 2006, Tatiana Ryfer has a design career marked by an international path.

Head of the Branding & Visual Identity design department in Carrefour for over 8 years now, Tatiana was able to contribute to building the design culture inside the company. By managing all the brand’s visual aspects, she helped create consistency through all customer’s touch points.

With a prior 3-year experience in the Decathlon Group – leading European Sports Retailer, known for its innovation approach – as Branding & Packaging Manager, Tatiana had the opportunity to create and develop some of the group’s own brands and to collaborate with its 160 members design team.

Her former experiences were split between Brazil, where she opened her own design Studio specialized in Branding, Signage and Packaging and became a referenced packaging teacher in one of the most renowned design schools in the country and New York where she spent 3 years doing a Branding & Packaging Masters in Pratt Institute and working for design agencies.

Rich from this experience, Tatiana shares a 360° design approach and a passion for building authentic brands that talk, share and understand its audience.


All presentations from this year’s Velocity Global are now available on demand. If you could not attend, tickets are still available for purchase to gain access to this compelling content.

Velocity Global: the My Private Brand VIRTUAL Conference is a 2-day curated virtual event focused exclusively on retailer-owned brands. Our goal is to bring together the brightest minds in private brand from around the world to give talks that provoke conversations that matter. Our exciting virtual platform will present unmatched opportunities for networking and business development.

August 4-5, 2020, on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days.

TICKETS: Standard $495 USD, Retailer $95 USD