British activist and environmentalist Ella Daish will sit down with My Private Brand’s Christopher Durham to discuss her award-winning campaign to eliminate all plastic feminine hygiene products at The My Private Brand Virtual Sustainability Summit October 15, 2020. The campaign calls on supermarkets and manufacturers to remove plastic from their period products. Ella is influencing the industry to make real changes and governments and councils to spend their period poverty funding on eco-friendly products.

Her award-winning campaign has over 215,000 signatures and is going from strength to strength with supermarkets and manufacturers starting to listen and make significant changes.

Ella believes change must happen at all levels. She meets with manufacturers and decision-makers, talks to governments and councils and encourages individuals to start conversations. Since starting her campaign Ella has learnt so much about plastic pollution and is determined to find out more about where it comes from, the negative impacts it has and what we all can do to eradicate it.

Ella is dedicated to raising awareness of this issue and passionate about making positive change happen for people and the planet. She was awarded the Climate Coalitions Green Heart Hero 2020 Award for Individual Inspiration, included on The Big Issue’s Top 100 Changemakers of 2020, the BBC’s 100 Women list 2019 and the Independent’s 2019 Happy List, for her activism and campaigning efforts. 

Her campaign calls on supermarkets and manufacturers to remove plastic from their period products, this includes tampons, applicators, pads, wrappers and packaging. With plastic bags, bottles and straws commonly dominating the discussion, period products don’t usually get spoken about, meaning that many are unaware of their hidden plastic. The campaign has resulted in Sainsbury’s, Aldi and Superdrug stopping the production of their own-brand plastic tampon applicators, which collectively saves over 17 tons of plastic annually! Lil-Lets, Superdrug, and Morrisons have reacted to the campaign by launching and developing their own eco-friendly ranges! Before the petition started there were no options available in supermarkets, now thanks to the campaign many supermarkets and retailers stock eco-friendly options, including reusables in their stores. This importantly gives customers access to much-needed choice.


Tickets for the My Private Brand Virtual Sustainability Summit are $95. Group discounts are available.