Over the last few months, the remnants of the failed online retailer Brandless has been working day and night to bring the retailer back to life.

The resurrected company continues its dedication all private brand high-quality everyday essentials at an incredible value. Over the next few months, new items will be added to the range.

According to their announcement:

“As we continue our journey, we want to say thank you! Thank you for trusting us, thank you for being a part of our community, and thank you for your continued love, feedback and support.”

And to celebrate the relaunch the retailer is giving away freebies at for every spend level.

This is a project I would love to see succeed, lets hope they can avoid the aggressive investors and pitfalls of their last incarnation.,

The era COVID should be the perfect incubator for a 100% private brand retailer.