Ingredient-led skincare is shaping the beauty landscape and with customers always on the hunt for the next big thing, Walgreens-owned Boots UK is paving the way with its latest private brand skincare launch.

Introducing Boots Collagen – the latest innovation from Boots, offering high-performance ingredient-led skincare at an affordable price. Containing the on-trend ingredient, Collagen, which has seen a spike in interest of late, with a 1570% increase in searches for Collagen on boots.com in the last 6 months*.

Available now in Boots stores and online at boots.com, the range is suitable for all skin types and includes a Day Cream SPF30, an Intensive Serum, an Eye Serum and a Night Cream – all featuring the hero ingredient of Collagen to help improve the feeling of firmness and elasticity for softer and more youthful-looking skin.

Dr Ellie Bradley, Scientific Skincare Credentialing Manager at Boots, says: “Collagen is a protein naturally found in the skin that contributes to its strength and firmness. Applying it to the skin is thought to boost natural collagen production by triggering the body to increase its collagen synthesis, enabling skin to repair itself. The end result is plumper and smoother skin – it also helps with the appearance of wrinkles.”