Just in time for Back-to-College, Bed Bath & Beyond today launched Squared Away, a new private brand of storage, organization, and laundry care products for any home, apartment, or dorm room. Squared Away offers an extensive collection of items that were smartly designed to help customers “Home, Happier” by keeping their living spaces clean, organized and functioning well. With people opening up their homes again to guests and many college students preparing to return to life on campus, storage and organization solutions can help set the stage for clutter-free living.

Bed Bath & Beyond also today launched its College, Happier campaign to make it easier to get Back-to-College with a College Savings Pass that saves college students 20% off all their college purchases (standard coupon terms apply), as well as an improved Pack & Hold service that makes it easier to get your purchases to your college town, among other shopping tools ideal for college students. Squared Away joins a line-up of newly launched private brands perfect for college-bound customers, including Wild Sage and Simply Essential.

Squared Away includes a range of multi-purpose storage solutions that allow customers to transform any room, big or small, into an orderly, harmonious space. After many months spent hunkered down at home, it’s no surprise that our living areas could use some organizational help, now more than ever.  Whether it’s multi-tasking parents balancing all the needs of their home or college students looking for quality products to create a space of their own, Squared Away has convenient solutions-oriented options for everyone.  Squared Away is competitively priced, with affordable and smartly designed storage and organization items for every room in the home.

Joe Hartsig, Executive Vice President and Chief Merchandising Officer at Bed Bath & Beyond

“Squared Away brings together style, design and functionality to help customers easily declutter both their homes and, by extension, their minds,” says Joe Hartsig, Executive Vice President and Chief Merchandising Officer at Bed Bath & Beyond and President of Harmon Stores, Inc. “The multi-functional collection offers solutions for all spaces, big and small, and makes smart organization easier than ever. We’re introducing the line just in time for Back-to-College when we know that parents and students are seeking storage and organizational solutions to optimize their living spaces.”

Squared Away was inspired by the insight that clutter-free spaces promote an uncluttered mind. An article in the Harvard Business Review cites: “Clutter can affect our general mental health, making us feel stressed, anxious, or depressed.”*  Squared Away offers solutions to help clear the clutter and restore the sense of calm and satisfaction that comes from having a tidy home, no matter where you live.

Now through July 19, customers can go to the Bed Bath & Beyond Facebook page to share their organizational pain points and enter to win a storage and organization make-over with Squared Away products, coupled with a free consultation and Accessory Refresh from Decorist, Bed Bath & Beyond’s sister company offering professional online interior design services.

Squared Away Products

Squared Away design principals are pragmatic and efficient while offering familiarity, elegance and durability. The understated collection features an array of sturdy materials such as wood and stainless steel, in neutral tones that blend well with any room.

The Squared Away product assortment includes storage solutions for the bedroom, bathroom and laundry room, kitchen and office. Here’s a sampling of products within the line:

  • Closet Storage and Organizers: Hangers, shoe racks, wardrobe organizers, bedside caddies and storage carts
  • Bath Storage and Organizers: Bath storage carts, under sink sliding trays, under sink stack boxes, countertop vanity organizers and more
  • Laundry Care: Collapsible laundry baskets, laundry hampers, laundry sorters and ironing boards
  • Kitchen Storage and Organizers (available beginning October 2021): Utensil trays, cabinet organizers, fridge organizers and more.

Squared Away is the sixth of at least eight private brands that Bed Bath & Beyond is introducing in fiscal year 2021 and a key pillar of the Company’s comprehensive three-year transformation strategy, during which it will launch more than 10 of its own Brands. The new brands represent the biggest change in the retailer’s product assortment in a generation and will deliver exceptional quality and affordability across the company’s key categories, including bedding, bath, kitchen and dining, storage and organization, and home décor.